by Ken Rawson | Jul 18, 2019 | Uncategorized
SIC-Lazaro is proud to announce that Todd Larsen, an experienced sales leader, has joined the company as an Account Manager. Todd, who recently worked as a sales engineer for a machine tool and fabrication equipment company, joined SIC-Lazaro in June and will be...
by Ken Rawson | May 13, 2019 | Uncategorized
Bulldozers, cranes, frontend loaders, mining equipment, fork lift trucks and excavators. These are a few examples of “Yellow Goods,” the generic term used to describe construction and earth moving equipment, quarrying equipment, and more. They are called Yellow Goods...
by Ken Rawson | Jan 3, 2019 | Uncategorized
The number of SIC-Lazaro customers has more than doubled in the last year, company officials confirmed in early January 2019. According to officials, the company has experienced a massive increase in its customer base year over year – from January 2018 to present...
by Ken Rawson | Jan 3, 2019 | Uncategorized
American Football Great Jimmy Johnson once said, “the difference between ordinary and extraordinary is that little extra.” At SIC-Lazaro, we wholeheartedly believe in this philosophy, not because Johnson said it but because we live it every day! While we start by...
by Ken Rawson | Nov 8, 2018 | Company News, Uncategorized
As part of the publication’s Made in Milwaukee column, SIC-Lazaro’s restructuring was the focus of a recent article in BizTimes Milwaukee – southeastern Wisconsin’s only business magazine. Reporter Arthur Thomas visited SIC-Lazaro and toured our plant while...
by Ken Rawson | Oct 11, 2018 | Company News, Uncategorized
Optimal Density Counterweights from SIC-Lazaro are custom-engineered counterweights designed to give you the right counterweight at the best price. How do we do it? We work with you to design counterweights employing a mixture of fillers like high-density concrete,...
