Why are “Yellow Goods,” Yellow?

Why are “Yellow Goods,” Yellow?

Bulldozers, cranes, frontend loaders, mining equipment, fork lift trucks and excavators. These are a few examples of “Yellow Goods,” the generic term used to describe construction and earth moving equipment, quarrying equipment, and more. They are called Yellow Goods...
SIC-Lazaro acquires metal fabrication company

SIC-Lazaro acquires metal fabrication company

SIC-Lazaro, the Milwaukee-based manufacturer of concrete, steel and high-density concrete counterweights and large metal fabrication services, is excited to announce the acquisition of Milwaukee-based metal-fabrication firm, Diamond Industries. “With this acquisition,...

SIC-Lazaro reports customer base increase

The number of SIC-Lazaro customers has more than doubled in the last year, company officials confirmed in early January 2019. According to officials, the company has experienced a massive increase in its customer base year over year – from January 2018 to present...
SIC-Lazaro – making ordinary extraordinary

SIC-Lazaro – making ordinary extraordinary

American Football Great Jimmy Johnson once said, “the difference between ordinary and extraordinary is that little extra.” At SIC-Lazaro, we wholeheartedly believe in this philosophy, not because Johnson said it but because we live it every day! While we start by...
SIC-Lazaro featured in BizTimes

SIC-Lazaro featured in BizTimes

As part of the publication’s Made in Milwaukee column, SIC-Lazaro’s restructuring was the focus of a recent article in BizTimes Milwaukee – southeastern Wisconsin’s only business magazine. Reporter Arthur Thomas visited SIC-Lazaro and toured our plant while...
Are your counterweights optimized?

Are your counterweights optimized?

Optimal Density Counterweights from SIC-Lazaro are custom-engineered counterweights designed to give you the right counterweight at the best price. How do we do it? We work with you to design counterweights employing a mixture of fillers like high-density concrete,...
SIC-Lazaro earns praise from Manitex

SIC-Lazaro earns praise from Manitex

Manitex Inc., a division of Mantiex International, Inc. – the leading worldwide provider of highly engineered specialized equipment including boom trucks, cranes, and other related industrial equipment, turned to SIC-Lazaro to produce subframes for some of their...
SIC-Lazaro names Rawson GM

SIC-Lazaro names Rawson GM

SIC-Lazaro, the Milwaukee-based manufacturer of OEM counterweights and machinery weldments for heavy duty machinery and elevators, is excited to announce Kenneth J. Rawson has joined the company as its new General Manager. During his lengthy career, Rawson has served...